Why Bing deindex my website and How to fix it

Introduction

• This article will be continuously updated and the information changes all the time, so please do not reproduce it in full, thanks.
• 中文版本：《为什么网站突然从必应（Bing）的搜索结果中完全消失》

Similar problems

1. No illegal actions, but the site is dropped by Bing

• Site indexing in Bing suddenly goes to zero, while all other search engines are OK.
• Can't find any content in Bing using the command site:domain.com

2. Pages are marked as "URLs with malware" in Site Explorer of WMT

• The site was not found to be attacked.
• Application to re-crawl, but it did not help.
• The quota in URL Submission is only 10 entries/day, while the normal quota is 100.

3. URL Inspection prompts "Blocked (Blocked URL cannot appear on Bing)"

• This often happens after the entire site has been dropped.
• Publish a new page, go to WHT and use URL Inspection to detect the page.
• The first time it says that the page has not been found, and when you go back to inspect it after a while, it will say "blocked".

• The full text of the prompt: Blocked, URL cannot appear on Bing.

  • The inspected URL is known to Bing but has some issues which are preventing us from serving it to our users. Guidelines.

4. URL Inspection prompts "Discovered but not crawled "

• Full text of the prompt: Discovered but not crawled, URL cannot appear on Bing.

  • The inspected URL is known to Bing but has some issues which are preventing indexation. We recommend you to follow Bing Webmaster Guidelines to increase your chances of indexation.

How to fix

Sadly, there may be no solution to these problems, but the following may help you.

1. Contact technical support through Bing Webmaster Tools

• Click on the "?" in the upper right corner of Bing Webmaster Tools, you will find the portal to submit a technical support request.
• After submitting, the page will indicate that you will receive a response within xx days.
• I, and others on the web, have reported that months have passed without any response.
• Some people have also reported that they received a reply by email, but the reply was something like "please follow the guidelines" or some other nonsense.
• And then there are those who have received a reply and the problem was solved.
• So, try it, but don't get your hopes up.

2. Read the Bing Webmaster Guidelines carefully

• Some people gave feedback that by blocking low quality backlinks, they were re-indexed by Bing.

• Some people have reported that they were re-indexed by removing low-quality external links, but "low-quality" is a hard standard to define.

  • A blogger got re-included after removing links from an ad network, a regular and well-known ad network

• It seems that the number of keywords in the meta tags also have an impact, with less than 2 keywords web pages seem to be more likely to be indexed.

  • This conclusion is not strict, I compared several sites and found this point.
• After the keywords of some pages are deleted to 2, some of them are indexed, but it is not absolute.
• Some bloggers feedback, description and keyword tags are incomplete or too short may also have an impact.

3. deal with duplicate pages

• You can use ahrefs.com's crawl tool to find these duplicate pages, the free amount is enough to use.
• For example, the home page of typecho blog is exactly the same as /page/1, so you should use robot.txt or canonical tags to handle this.

4. Check if there is any content on the site that has been reported

• Bing Webmaster Tools - Security & Privacy - Copyright Removal Notices

Associated Reading

Here is a list of what I think are the more informative discussions.

1. Answers.microsoft.com

• Even though many people are clicking frantically on "I have the same question", the answer from the community advisors is basically "Please contact technical support through Webmaster Tools".
• There is only one piece of content in this site to read, mostly feedback, but no analysis or solutions.
• Bing Removing Many Sites For no Reason

2. Bikegremlin

• This blogger documented the whole process of solving the problem he encountered with his article.
• The solution that finally took effect was to contact technical support, and the inclusion was restored, but no reason was given.
• Microsoft Bing - site gone from SERP overnight!

3. vivibosslink.com

• This blogger got some progress by sorting out backlinks and outbound links.
• After removing links from one of the ad networks, fewer pages were flagged as malware.
• Bing pages not indexing my website; What I'm doing to fix it!

4. Moz.com

• A large number of webmasters are giving feedback.
• Why has my website been removed from Bing?

5. Webmaster World

• A large number of webmasters are giving feedback, with analysis related to Cloudflare and click farms.
• "Some results have been removed" - Site dropped from Bing SERPs

Search keywords

If you still don't give up and want to find more content, try the following keywords.

• Bing deindex
• why bing not indexing
• Bing Cloudflare deindex
• bing remove site
• bing dropped

I don't know what to say

• Every time I try to solve Microsoft-related problems, I have to exclaim "Microsoft's service is really [good] ah".

• Perhaps many people will say that the site that was de-indexed must be of low quality.

  • You can try to search site:cloudflare.com or site:quora.com
• Even in Microsoft's webmaster's guide, many seo matters in my opinion can only be considered "suggestions" rather than "regulations", if Bing feels that this is its own product rules, then a more responsible performance should be to tell everyone the violation of details to facilitate common improvement.